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Technology Stocks : About.com (BOUT)

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To: Rick Kunz who wrote (145)	3/26/1999 10:11:00 PM
From: LWolf	Read Replies (2) of 438

Rick... yes I mentioned 2 nets in the same message... but there's a meta message in what I said... it's the power of radio that hasn't been tapped in a long time.... and the internet companies are recently capitalizing on it for their branding campaigns. I remember when Amazon first IPO'd.. I'd already been using their site, almost a year before the IPO.... and I wondered why they didn't use radio advertising....... MMMMM of folks locked in a car during rush hour.... listening to news, music, and ads..... the perfect place to introduce yourself. So now it seems that radio advertising has caught fire; with such a small price to pay for branding. MINE took advantage of the medium even before their IPO... some SMART people at this company!!!

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