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Technology Stocks : AUTOHOME, Inc

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To: E. Davies who wrote (6948)	3/27/1999 9:24:00 AM
From: Richie	Read Replies (2) of 29970

ED, Here is what Excite brings to the table. <<What does Excite do for your company? First, it's bringing us subscribers. We don't have a mass-marketing approach, and we haven't had enough footprint yet to do a national, AOL carpet-bombing kind of campaign. Excite [has more than] 20 million [registered] users, and it's growing like a weed; it has [more than] 50 million [daily page views]. Now I [can] go into Excite's database and ask, "Who [are the Excite users] in Redwood City?" We tell [those users], "We're here." If they're already Excite [users], you know they can be [converted to] broadband [users]. Because they're already interested in fast Internet access. Right. So we think [having access to Excite's database of users will significantly cut] the time it takes us to add users. It will probably cut two to three years off the time it would have taken us to do our own marketing and will save us hundreds of millions of dollars in marketing acquisition costs.>> Snipped from the 3 post article. RichieH

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