****TSIG IS IN THE CARD BUSINESS****READ WHY***
There is a lot of excitement over the opening of the new My MusicCard site and rightly so. Does the new site mean My MusicCard Co will do an astounding amount of additional Card sales. Probably not so much more than would have been sold anyway other than the possible internet shopper except they seem to look for price and guess what, we win.
So what does the new site do for TSIG? It gets rid of the inadequate old unit. It gives us something to talk about. It is prettier and more functional. It is all of these things but it is still the conduit for the resulting CD sales that come from Card sales.
Card sales will be almost entirely done Card site unseen. The Card sales are done by immediate decision in answer to a request from someone asking for help for someone else or a function. In return for the donation a Card is given in return. Activate it and use it.
Additionally the Card may be a gift for purchasing someone's product. Gee, it is free so look and see the prices are low so activate and buy.
The customer to TSIG.com is a Card owner. Once a customer he now has the right to purchase the allocated units the Card allows. When those units are used up, then he must purchase another Card to remain a customer. As long as there is a functioning conduit (site), service, and competitive prices the old customer should become a new customer (Card repurchase-reload).
Where does TSIG's Card product supplier get it's customers? I'm going to assume My MusicCard Co is the concerned Card product for this discussion. The sales dept contacts and sells a client on the idea of utilizing the MusicCard for whatever reason it fits into their fund raising goals. The agreement is made concerning the MusicCard. The primarily volunteers then proceed th place (sell) as many of the MusicCards as possible since their portion of the monetary pie comes from the Card sale price.
What just happened? TSIG obtained from the deal made with the client, in exchange for a portion of the Card sale proceeds, a mass of Card sales personnel, FREE, in exchange for their efforts to support the client's cause. These individuals now approach as many of the consuming public as they can to convince them to support their cause. In return the sales person gives the consumer a MusicCard as a reward or an incentive for their support.
The numbers of MusicCard sales continue to accumulate throughout the population as more and more come to the aid of the various causes. Notice the doubling or tripling or better effect of potential buyers of Cards as they are multiply contacted? Many will own multiple Cards as the system grows. They can use, give away, or discard them as a they desire. The Card sale still transacted and the cause benefited.
Now the conduit, CD sales web site, becomes the necessary item for the transactions necessary for the uses of the of the purchasing units awarded with the ownership of the MusicCard. In this case there is allotted 20 CD purchases with the purchase of each MusicCard.
The important function of the site if that it function properly and efficiently. There must be a comprehensive selection of product. There should be additional functional benefits available to entice ancillary uses, some at additional charge. There could also be internal links to TSIG's other product offerings. Importantly also is product competitiveness.
The customer, MusicCard owner, has the privilege of purchasing up to 20 CDs at discounted prices. Notice the customer is a MusicCard owner not a CD buyer. Once a Card owner, the customer has a semi-obligation to use the My MusicCard site for his CD purchases.
TSIG measures it's customer count on the number of Card purchases instead of site purchases of product, which could be one CD, as the competition does. Therefore when the financials speak of customers, TSIG is counting Card purchasers and The competition is speaking of CD purchasers.
Nowhere has the mention of advertising been mentioned. Tsig.com does not have the necessity of utilizing the print or video media to obtain customers as the others do. The method of obtaining customers for the Card products is as mentioned before. The others must utilize the media to obtain customers for their products since there is no lasting pull for them to return except name recognition.
You decide who will ultimately win.
Bob
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