BVSN...
March 29, 1999 08:05
Prestigious Analyst Firms Rank BroadVision the E-Commerce Market Leader
IDC and ABN Amro Inc. Rank BroadVision Above Other E-Commerce Vendors
REDWOOD CITY, Calif., March 29 /PRNewswire/ -- According to several
prestigious industry and financial analyst firms, BroadVision, Inc.
(Nasdaq: BVSN) is the definitive e-commerce market leader. According to
recent International Data Corp. (IDC) figures, BroadVision led Ariba,
Intershop, IBM, Open Market, Oracle, and even Microsoft in 1998 software
license revenues for e-commerce applications. A current First Call
Research report published by ABN Amro indicates that BroadVision
increased its market share in 1998, relative to other competitors
including Open Market, InterWorld, Vignette and Art Technology Group. In
addition, Bloomberg Personal Finance this month ranked BroadVision 67th
for highest total return yield percentage year-to-date for 1999.
BroadVision was the only Internet commerce vendor listed in Bloomberg
Financial's Top 100 Stocks. The data, from multiple independent sources,
validates that BroadVision, the leading supplier of one-to-one
e-business applications for relationship management across the extended
enterprise, continues its strong momentum as the e-commerce industry
leader.
The Numbers Tell The Story
According to the recent figures from IDC on e-commerce software
applications revenue, BroadVision is far outpacing most other players in
the market. The IDC 1998 revenue ranking that appeared in The Wall
Street Journal on March 4, 1999 was:
Rank Company Revenue
1 Netscape $42 M
2 BroadVision $36 M
3 Ariba $25 M
4 Oracle $25 M
5 Open Market $23.4 M
6 Intershop $13.1 M
7 IBM $10 M
Microsoft was ranked 14th, with e-commerce software applications revenue
of $10 million in 1998.
According to a recent ABN Amro Inc. report, BroadVision maintains "its
leading market share position in electronic commerce software market and
is right on-track for further growth." According to the report,
BroadVision had 24% of the market in 1998, measured in terms of
e-commerce software license revenue. Other vendors cited in the report
have significantly smaller positions and some, including Open Market,
show sizable losses in market share positions when comparing 1997 to
1998. According to the research document BroadVision's success could be
attributed to "success stories at many satisfied customers, such as
American Airlines and RS Components."
"I've followed the marketing services industry for over 14 years and
have watched it evolve from direct mail to interactive marketing over
the Internet," said Jackson Spears Jr., ABN Amro analyst. "BroadVision
is well positioned as the leader in e-commerce software because the
company has innovative products and the strategic vision to take
advantage of this trend -- as evidenced by its high quality Fortune 500
customers."
Bill Burnham, e-commerce analyst with Credit Suisse First Boston said,
"BroadVision's focus has helped the company. They hit the nail on the
head from the outset. Their focus from the get-go was how to create an
application that allows companies to take advantage of the unique
capabilities of the Internet. I would love to be a salesman for
BroadVision."
"Since BroadVision's inception, we realized the importance of leveraging
the Internet for personalized service, customer retention and extending
relationships beyond the traditional enterprise," said Dr. Pehong Chen
president and CEO of BroadVision. "BroadVision is the e-commerce leader
because of our proven, patented technology and our one-to-one
applications which enable companies to transform the Internet into a
dynamic business channel." |
