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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 234.70

-1.2%

Nov 14 9:30 AM EST

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To: Jan Crawley who wrote (47826)	3/29/1999 9:57:00 AM
From: Billsig	Read Replies (3) of 164684

BLODGET SPEAKS New York, March 29 (Bloomberg) -- The following is a comment from Henry Blodget, an Internet analyst at Merrill Lynch & Co., about Amazon.com Inc.'s plans to start an Internet-based auction service. ''It's a very big positive for the company. Look at eBay, they're in it. They're a quarter of the size of Amazon and have the same market cap. You can extrapolate from there -- if Amazon is successful, what's likely to happen to its stock price. ''I think it'll (share price) go up about $10 to $15. I don't think there's any cap on it. If you look at Wal-Mart, Wal- Mart's a $150 billion company. There is no reason that Amazon's opportunity isn't as large as Wal-Mart's. It's not going to get there in a year or two, but it's a long-term story that you've got to have in your portfolio. ''It is a perfect business for the Internet. eBay has shown how successful they can be, by doing it. It allows Amazon to go into multiple categories very quickly because they don't have to scale the fulfillment size -- they can just have their customers sell each other stuff, the same way eBay do. Lastly, it is very powerful when integrated with Amazon's other services.

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