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Non-Tech : Iomega Thread without Iomega
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To: D.J.Smyth who wrote (8616)3/29/1999 11:16:00 PM
From: Naggrachi  Read Replies (2) of 10072
 
The survey illustrates what you and I already know, however, the v-call illustrates what I was afraid of once Kim E., left IOM. It seems that the company has gone from too much advertising to practically non-existant. The analyists kept talking about the installed base and how they could make money off that base 5 years after the last Zip is produced (no where near that maturity level,) and they kept saying that it was IOM's game, market and it's all in the way they excute. They even said that with IOM's marketing machine they could've sold toasters or t.v.'s. We need to get some of that marketing back.

I've always wondered why not a 15 second promo saying this is a the old floppy, this is the Zip disk. One Zip disk equals 73 of the old floppies, now which one do you preferr? The analyists said that some folks who are buying built in drives don't even know what to do with them.

Unless I'm mistaken, didn't they use something similar to the American Express commerical? Where the lady uses the old media as time for the swimming pool? Or I'm I totally in the wrong direction? (I know Am/Ex had a similar commerical using Visa card for tile,) I could of swore seeing one with IOM.

We've gone from one extreme to the other.

Zead
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