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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 226.77

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To: Sarmad Y. Hermiz who wrote (48053)	3/30/1999 7:31:00 AM
From: Glenn D. Rudolph	Read Replies (1) of 164684

CATCH OF THE DAY: Dinosaur 4 sale, make offer Like a tree that keeps sending out leaves even though the roots are dead, the fate of the print classified advertising business is sealed. It's all over. Online auctions are a far more efficient way to resell consumer goods. The next iteration of the online auction business is the adoption of person-to-person auctions on special-interest sites. While eBay has an active trading community, local newspapers and topic-specific sites could really do a service to their communities by enabling flexible-price person-to-person commerce. Unfortunately, most newspapers make a sizable portion of their revenues from their classified businesses (as do phone companies with their Yellow Pages). Unless they figure out a way to embrace consumer-to-consumer auctions, these revenues will wither and die. Today, two major online brands, Amazon.com and CNet, announced plans to build person-to-person auction services. It's just a matter of time until almost every online community -- even the ones not currently thought of as such -- offers such services. - Rafe Needleman, Editor rafe-needleman@redherring.com LATEST NEWS * Amazon turns shoppers into bidders redherring.com FURTHER READING * The product line: why eBay works redherring.com

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