No, not ex-employee, but I am close friends with a top (nationally recognized)retail analyst, also I know several CURRENT Best Buy employees personally. Analysis, based on facts not required in SEC-reporting, but vital for complete analysis of any company, namely management competency/strength. In addition, their recent expansion into Philadelphia and Tampa has been typical of what could be expected when a low margin formula business, moves into an area with high built in overhead costs. Direct marketing comments more specifically related to Direct MAIL marketing, competition is beating them to the punch on every turn. As for their hapless website, it pales in comparison to Circuit City's (demonstration of myopic marketing vision). Whether or not they do turn around their direct marketing efforts, their strategy clearly indicates moving into the higher density east coast markets. Just the facts.
Regards,
Vince |
