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To: Naggrachi who wrote (8628)	3/30/1999 2:33:00 PM
From: Jim Munroe	Read Replies (4) of 10072

Advertising should address the benefits from owning and using Zip disks. The easiest one would be aimed at the person who owns a PC he is happy with but the hard drive keeps filling up. Another could be aimed at data security--there are things you may not want on your hard drive. Similarly backing up key data (like tax records) that you could then port to other machines. Storing all your digital photos that you can bring along to grandma's is yet another. Just counting the number of equivalent floppy disks is too vacuous. "It's your stuff" is meaningless. Advertising so far has been unfocused and needs to address the user more specifically. The concern with OEM owners who have no idea what to do with a Zip needs to be addressed.

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