Good point Jack,
I look back and it is obvious that the basic infrastructure wasn't in place to support the launch. i.e., digital technology just wasn't out there, but now it is. Today we have millions of STB's deployed, and I for one have two in my own house.
To that end, most have been deployed in the last year and we will soon see a technology that is plug and play.. AKA., you pick it up at your local cable company and install it yourself, and when that happens there will be many, many more boxes deployed in a much shorter period of time.
Not so long ago, the industry went through a rather bogus "interactive" period and it just wasn't a success. What's different, is that today we have superior technology, and it lends itself to more than one medium. We now can do TV and Internet, we can stream video and URL information and hit a couch potato or a PC geek conceivably at the same time, with the same content. The bud frogs and the car guys know this, and love it, AKA.. ad bucks.
What really gets me though, is that there is a lot of people that don't understand the basic technology here. If they just knew how many camera's were running during a football or basketball event and then how many of those camera feeds were not even used, they would understand why ACTV wants to give the control to the guy holding the remote. ACTV wants you to see the other cameras, and the action that would have otherwise been left on the floor.
All of the other technologies out there require more than just a standard IQ to operate.
What's different with ACTV is that it is "One Click Interactivity", AKA, no owners manual to read!
I don't know, you can lead the horse to water but you can't make him drink...
SH
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