SportsLine USA Scores Slam
Dunk With NCAA
Championships
Wednesday March 31, 8:19 am Eastern Time
(Company Press Release)
Company Sets Records for Advertising Sales and Traffic
FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--March 31, 1999--
SportsLine USA, Inc. (Nasdaq:SPLN - news), publisher of CBS SportsLine
(http://cbs.sportsline.com), today announced that its coverage of the 1999
NCAA Basketball Championships set all-time records both in advertising sales
and traffic to its web sites.
Sponsorships for the NCAA Basketball Championships totaled in excess of $3
million, representing SportsLine USA's largest sponsorship revenues for a
single event. Sun Microsystems was the presenting sponsor, and provided the
platform that enabled SportsLine to manage peak spikes in traffic during the
tournament. Other major sponsors included Anheuser Busch, Arthur
Anderson, BMW, Career Path, Cellular One, Chevrolet Trucks,
Hewlett-Packard, Honda, Intel, Pepsi, Sony, T/Gel, VISA and Volvo.
The first two days of the 1999 NCAA Men's Basketball Championship
resulted in SportsLine USA's top two days ever for page views and visits. On
Thursday, March 11, the opening day of the championship, SportsLine
received approximately 21 million page views and 1.4 million visits, while on
Friday, March 12, SportsLine received approximately 21.5 million page views
and 1.5 million visits. During the 23 days from CBS Sports' announcement of
the tournament brackets through the championship game, SportsLine
averaged more than 9.2 million page views and more than 850,000 visits per
day.
''The results from the NCAA Championships clearly demonstrate the ability
of SportsLine to attract fans, deliver the content they want, and to create
valuable opportunities for advertisers to reach their customers in an exciting,
interactive environment,'' said Michael Levy, president and CEO of
SportsLine USA, Inc. ''SportsLine USA has raised the bar once again, setting
a new standard for advertising and sponsorship sales surrounding a single
sporting event on the Internet.''
* * * * *
And yes, I did pick the Huskies to win it all...
-Magic212
(formerly known as ShortstopNYC.) |
