The Sportsman's Guide Selected as an Amazon.com Auctions Charter Member
Amazon.com Auctions Offer The Sportsman's Guide and Millions of E-Commerce Fans a Fun, Easy-to-Use and Trustworthy Place to Buy Value Priced Outdoor Gear
And General Merchandise
SOUTH ST. PAUL, Minn., March 31 /PRNewswire/ -- The Sportsman's Guide, Inc. (Nasdaq: SGDE) is among the first companies to offer items for bidding at Amazon.com Auctions, the new shopping service from Amazon.com (Nasdaq: AMZN), the No. 1 online video, music, and book retailer. With almost 8 million customers, Amazon.com is the premier destination for The Sportsman's Guide to reach qualified and experienced online shoppers and have auctions featured across millions of Amazon.com's pages.
Gary Olen, Chairman and Chief Executive Officer of The Sportsman's Guide, stated, "Today's announcement is yet another step designed to enhance and extend our Internet and e-commerce initiative. We are especially excited that our unique product offerings will now be made available to Amazon.com's 8 million e-commerce friendly customers. We expect this to result in additional customers for The Sportsman's Guide at a very nominal cost."
Amazon.com Auctions is a customer-friendly destination for shoppers. The Sportsman's Guide will benefit from special advertising opportunities on the Amazon.com Auctions home and category pages and from a variety of management tools, making it easy to register and sell high volumes of items. Because of Amazon.com's familiar design and easy-to-use features, sellers and buyers will enjoy the very best online auction experience.
"The Sportsman's Guide played a key role in the development of our online auction marketplace," said Jeff Blackburn, director of merchant services at Amazon.com. "With the help of The Sportsman's Guide and other merchants, we are driving to reach our goal of allowing customers to find, discover, and buy any products they want at Amazon.com."
The Sportsman's Guide is a Catalog and Internet Company of value priced outdoor gear and general merchandise, with a special emphasis on outdoor clothing, equipment and footwear. In addition to its Internet presence located at www.sportsmansguide.com, the Company expects to distribute more than 80 million catalogs resulting in sales to over 1.2 million customers in 1999.
Amazon.com Auctions is the premier destination for people to search for and discover great deals on their favorite collectibles, hard-to-find items, and other goods, such as value priced outdoor gear. The Auctions site will offer items in a safe and secure environment, with the buyers' experience backed by the Amazon.com Auctions Guarantee. The guarantee program sets a new online auction safety and security standard, by providing buyers up to $250 against misrepresentation or non-receipt of goods. Some restrictions apply; guarantee details are available by visiting the Amazon.com Auctions site.
Amazon.com is offering $10 gift certificates for all first-time winning bidders as an incentive to discover and purchase items at Amazon.com Auctions. At the same time, The Sportsman's Guide will benefit from having Amazon.com Auctions automatically promoted on millions of Amazon.com's book, music, and video product pages.
The Sportsman's Guide was recently included in a listing of Internet "E-tailers," e-tail.org, "companies who have implemented electronic commerce sites to allow for the latest trend in retailing" and in January of this year the Company was named one of 20 companies to watch by the Internet Stock Review, internetstockreview.com.
Amazon.com, Inc., the Internet's No. 1 video, music, and book retailer, opened its virtual doors on the World Wide Web in July 1995. Today, the Amazon.com store has expanded to offer more than 4.7 million book, music-CD, video, DVD, computer-game, and other titles, plus online auctions, secure credit card payment, personalized recommendations, and streamlined ordering through 1-Click(SM) technology.
This release contains forward-looking statements which are subject to change based on various important factors, including but not limited to general economic conditions, a changing market environment for The Sportsman's Guide products and the market acceptance of the Company's catalogs and Internet related services.
Amazon.com operates two international Web sites: www.amazon.co.uk in the United Kingdom and www.amazon.de in Germany. Amazon.com also operates PlanetAll (www.planetall.com), a Web-based address book, calendar, and reminder service. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 150,000 movies and entertainment programs and 500,000 cast and crew members dating from the birth of film in 1892 to the present.
This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, intense competition, risks associated with system interruption, management of potential growth, high leverage and risks of new business areas, international expansion, business combinations, and strategic alliances.
More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Internet Movie Database, PlanetAll, Earth's Biggest Bookstore, and 1-Click are either registered trademarks or trademarks of Amazon.com, Inc. or its affiliates. All other names mentioned herein may be trademarks of their respective owners.
For more information, please contact William P. Bartkowski of Swenson NHB Investor Relations at 612-344-1012.
SOURCE The Sportsman's Guide, Inc.
CO: Sportsman's Guide, Inc.; Amazon.com, Inc.
ST: Minnesota, Washington
IN: MLM REA
SU:
03/31/99 08:29 EST prnewswire.com
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