ROUND ROCK, TEXAS (March 31) BUSINESS WIRE -March 31, 1999--Dell
Computer Corporation (Nasdaq:DELL), the world's leading direct computer
systems company, today introduced its award-winning Dimension(R)
desktop PC line into China.
The introduction of Dell's flagship consumer line into one of the
fastest-growing consumer PC markets in the world underscores the
company's move into global markets.
"China is by far the single largest market of potential PC users on
the planet," said Carl Everett, senior vice president of Dell's
Personal Systems Group. "The Dimension product is the lead product in
our consumer strategy for this exciting marketplace."
According to International Data Corporation Q498 data, the Chinese
consumer desktop market grew 75 percent year-over-year and is
forecasted to grow 52 percent this year.
Dell began selling PCs directly to customers in China last August. In
the seven months since entering the Chinese market, customers in 15
major cities and almost 80 municipal areas now purchase directly
through Dell sales representatives and the www.dell.com/ap Web site. In
addition to the Dimension XPS T product, Dell sells OptiPlex,
PowerEdge, and Latitude products in China. In November 1998, Dell
opened a 135,000 square-foot manufacturing facility in Xiamen to serve
the Chinese market. According to the IDC Q498 report, Dell sales in
China surged 205 percent in Q498 over Q497.
Dell Dimension XPS T Series
Chinese customers can order directly the Dimension XPS T series,
Dell's most powerful line of desktop PCs for home and small business
customers. The Dimension XPS T series, featuring Intel's Pentium(R) III
processor with new software instructions and 3-D video adapter by STB
Systems Inc., offers streaming video capabilities and rich graphics for
such special effects as shadowing and reflections. These effects are
used in games, multimedia applications, Web creation and digital
imaging. Dell is also offering two Pentium III-enabled applications,
Descent FreeSpace by Interplay and Expendable by Rage, as part of the
Dell Home Office Essentials package.
Dell's Asia Pacific operations currently include Australia, Brunei,
China, Hong Kong, India, Indonesia, Korea, Macau, Malaysia, New
Zealand, the Philippines, Singapore, Taiwan, Thailand and the rest of
Asia Pacific. Dell opened its 238,000 square-foot Asia Pacific
manufacturing facility in Penang, Malaysia, in January 1996 and
received ISO 9002 certification in July 1996.
Ranked No. 125 among the Fortune 500(R) companies and No. 363 in the
Fortune Global 500, Dell Computer Corporation is the world's leading
direct computer systems company, based on revenues of $18.2 billion for
the past four quarters ending Jan. 29, 1999. Dell designs, manufactures
and customizes products and services to customer requirements, and
offers an extensive selection of software and peripherals. Information
on Dell and its products can be obtained through its toll-free number
800/388-8542 or by accessing the Dell World Wide Web site at
www.dell.com. Dell is a registered trademark and Dimension is a
trademark of Dell Computer Corporation. Intel Pentium is a registered
trademark of Intel Corporation. Dell disclaims any proprietary
interest in the marks and names of others.
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CONTACT: Dell Computer Corporation, Round Rock
Media Contacts:
Libba Letton or John R. Thompson, 512/728-4100
libba_letton@dell.com or john_r_thompson@dell.com
or
Investor Contacts:
Don Collis, 512/728-8671
don_collis@dell.com
or
Robert Williams, 512/728-7570
robert_williams@dell.com
KEYWORD: TEXAS
INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED RETAIL
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