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Non-Tech : AMERITRADE HLD A (NASDAQ:AMTD)
AMTD 1.0200.0%Nov 14 9:30 AM EST

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To: zalesky who wrote (826)3/31/1999 8:19:00 PM
From: Catcher  Read Replies (1) of 1848
 
Agree entirely with your post re growth of
amtd and other online traders. from what i
gather at the office everyone fancies himself a
stock picker these days. i used to trade with
a "full service broker" and spent 40 per trade
this is the way to go.

i saw the chairman of merrill lynch a month
ago explaining how merrill's venture into online
trading made sense for them. it was a thinly
veiled confession that if they didn't join in
and cut their commission by 2/3 they were going to
lose tremendous market share.

the web is going to change a lot of industries--
one of the first to be revolutionized is stock
trading
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