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Technology Stocks : Cyberian Outpost (Symbol: COOL)
COOL 0.103+10.6%Sep 5 5:00 PM EST

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To: JungleCat who wrote (1355)4/1/1999 8:07:00 AM
From: Leo Francis  Read Replies (1) of 1932
 
Product margins are actually increasing. The reason for the decline was due to advertising revenues not being realized due to a delay in technology rollout, and due to more explosive growth in sales. That is, advertising "offsets" did not keep up with sales, but are projected to do so. It was made clear during the conference call.

Another fact, was that Outpost.com, is now better equipped to take advantage of special buys, with their new warehousing and inventory management systems.

Net effect, is overall margins are on the rise!

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