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Technology Stocks : Sportsline (SPLN)
SPLN 2.0000.0%Jan 21 4:00 PM EST

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To: B. A. Marlow who wrote (664)4/1/1999 1:40:00 PM
From: Doug Robinson  Read Replies (1) of 858
 
SPLN-Great news in BancBoston's Keith Benjamin's Report today!

SPORTSLINE - We expect strong March quarter results will provide a positive catalyst. We wonder why the stock did not react to strong traffic news this week. SportsLine announced new all-time highs for both traffic and advertising sales during the March Madness. During the 23 days of March Madness, SportsLine averaged 9.3 million page views per day and generated $3 million in sponsorship revenue. These data suggest the company will beat our March quarter estimates. Starting in March and looking forward, we expect SPLN will continue to close the gap with ESPN. We suspect the stock is suffering from the new girl/guy in high school effect. With a new IPO jumping up wildly every day, it is easy to forget our old friends even when they are performing well in school.
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