Altaba Inc. (formerly Yahoo) Message Board

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Technology Stocks : Altaba Inc. (formerly Yahoo)

AABA 19.63

0.0%

Nov 6 4:00 PM EST

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To: memflyken2 who wrote (20709)	4/1/1999 1:51:00 PM
From: BomboochaBoy	Read Replies (2) of 27307

Everyone in the ad business (myself included, as a newspaper publisher) knows that web advertising isn't working and won't work. You sound like some of my old bosses. Resistant to conversion. Guess what they did two years ago? THEY PUT MY OUR NEWSPAPER ON THE WEB. Granted, nothing will replace print advertising. Nothing. But there is nothing else like the Net. The possibilities are beyond our imaginations. Your average newspaper subscriber will soon have access to the Net via his portable communications set. You think there won't eventually be advertising on that instrument? The variables are astronomical. Not everyone is like me, carrying a newspaper throughout the day. But most folks will carry the future equivalent of a cellphone/pager/net-email accessor. Unless Tim and Co. can figure out a way to make money doing other things besides selling ads (they are trying desperately, of course, to leverage their brand name and do just that), their goose is cooked. ......zzzzzzzzzz...... Wake me when you get beyond guessing games. Yahoo!'s market cap certainly is overvalued according to dead tree valuations, but that does not mean they will not succeed. In other words, their goose is good. And not even half the country is hooked to the web yet. Give it another few years, mem. Yahoo's revenue growth is going to be tested, no question. Why you would limit your thinking to such bricks and mortar standards is beyond me.

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