Tip and All, The CompUSA news item was a real scam-a-rama of actual facts distorted by presentation. news.com
The company claimed unit sales increases of 20% on desktops and 55% on notebooks. However, those were not same store comparisons. Those were net comps and included an additional 37 stores, 37% of total, due to the Computer City takeover. So, an additional 37% of stores added a total, in units, of 20% more desktop sales? That is horrible. The 55% laptop stuff looks like 25% to the good until we realize they had a laptop blowout sale in February at zero or negative margins. A 15% drop in ASPs for both categories gets laptops to a 10% growth area, if they aren't lying, and desktops solidly in disaster city at down something over 30%.
Instead of saying a mixed bag, the headline should have read "Computer Titanic Needs Lifeboats, Now!" <g> |
