Barnes & Noble (BKS) Message Board

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Non-Tech : Barnes & Noble (BKS)

BKS 6.490

0.0%

Aug 19 5:00 PM EST

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To: SwampDogg who wrote (567)	4/2/1999 3:39:00 PM
From: Glenn Petersen	Read Replies (2) of 1691

The valuations of the two companies will not even out. AMZN is considerably larger than BOOK, with 1998 sales of $610.0 MM for AMZN and $61.8 MM for BOOK. Additionally, AMZN has an enormous head start, a more developed plan and a cachet that BOOK will be hard pressed to duplicate. AMZN has a current market cap of $27.235 billion. If BOOK were assigned the same valuation, BKS' position would be worth $172.63 per share. Do you really think that is going to happen? I do think that BKS is going to have a run up prior to the IPO, though a target of 40 seems more reasonable than 60. JMHO.

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