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To: kinkblot who wrote (1334)	4/3/1999 11:06:00 AM
From: kinkblot	Read Replies (1) of 1383

Signature Eyewear and Eddie Bauer to Create New Performance Sunwear Line With Oakley Lens Technology [excerpt from newswire release] : [ INGLEWOOD, Calif.--(BUSINESS WIRE)--March 29, 1999--Signature Eyewear (NasdaqNM:SEYE) Monday announced it has entered into licensing agreements to develop and market a new collection of Eddie Bauer Performance Sunwear utilizing Oakley's (NYSE:OO) patented lens technologies. Under the terms of the agreements, Oakley will make available its innovative lens technology, including the company's patented XYZ Optics(tm), Iridium(r) lens coatings and its Plutonite(tm) lens material. Signature Eyewear will incorporate Oakley lenses into a new line of Eddie Bauer Performance Sunwear scheduled for market introduction in early 2000. Once introduced, the eyewear will be available with prescription and non-prescription lenses and distributed through opticians, optometrists, ophthalmologists and national optical retail chains. ...] businesswire.com Oakley already dominates the sports end of the market for sunglasses. Eddie Bauer sells "sportswear for the active, casual lifestyle" in the tradition of their founder. The agreement has some logic to it. Signature is located only about 45 miles from Oakley headquarters.

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