Broadcast.com (Acquired by Yahoo) Message Board

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Technology Stocks : Broadcast.com (Acquired by Yahoo)

YHOO 52.58

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Jun 26 5:00 PM EST

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To: Randy Ellingson who wrote (1148)	4/3/1999 12:27:00 PM
From: Pruguy	Read Replies (1) of 1260

your argument is well thought out,probabkly more than mine is: I disagree for a relatively simple set of reasons. 1)AOL is king of the hill. It is theirs to loose and their leadership in the industry is very strong. They haven't really shown any major misteps and therefor I don't see any reason to conclude they will let the market pass them by. 2)I do not know the percentage, but I am sure that many of yahoo users are aol members 3) any major player in the internet needs AOL to be on their side....They are by far the biggest and therefor any company who tries to succeed without them is swimming upstream. Take a look at MSFT if you qquestion that. MSN has all the advanttages that AOL has in growing their business....name recognition, desktop placement..etc, but MSN has tried to succeed without partnering in any way with AOL...consequently, MSN is a failure on every measure.. Many peiople don't like AOL basic service.....Just fine for them, then they try to get you to use the anti-brand which is compuserve. Either way they got you. Their avg. customer is now on-line 45 minutes a day....Thats huge and I don't see anyone catching them with the current management team. Lastly, while broadband is a competitive offering against AOL, it does not preclude a customer from paying an extra 9.95 for AOL anywhere. Many people will do this and then the brioadband folks will realize how many of their subscribers are not using their proprietary spaces...they will then work out a deal with AOL.. Like it or not, everyone, even the competition, needs their AOL

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