I recently attended a internet marketing seminar....
where the following slide was flashed on the screen.....
3 Rules of the Internet Revolution:
1). Ideas are more valuable than factories, equipment,
natural resources, et cetera.
2). It is not enough to have good ideas. You have to implement
them quicker than ever before.
3). You must form strategic alliances.
===========================
The discussion of these rules included the reason and importance
for alliances is that exposure from these alliances creates traffic otherwise wouldn't be generated.
Now lets look at how these rules pertain to ProNetLink.
Rule one, the "idea": An internet trading portal working in conjunction with freight forwarders to facillitate trade by providing
a "one stop shop" for banking, insurance, freight forwarders, forms, digital reproduction, exchange rates, trade information, updated trade news, CONTACTS through a database and other yet to be disclosed services for a membership fee.
Rule two: PNL went online last spring as a skeleton after much hype, pumping and volatility. PNL was not a fully functioning entity and couldn't even make that calim after the later V2.0 release.
However, by launching when they did with as much hoopala as they received, PNL directly put their product in a position to receive input from end users who offered feedback as to how to develop the site.
This form of "open" or direct marketing has helped shaped V3.0 by offering directly what the end-users have stated that they needed. This response mode started with a structure and idea that was embellish through crtical input. Since PNL received more attention through being a listed company from its voltatility, the market place itself generated attention and subsequent feed back that otherwise wouldn't have been received had the company been an IPO and required seasoning as a private company.
Also the OTC financing route through a shell allowed PNL come to market quicker and to the forefront of the end-users. Speed is key according to Rule 2 above because being first and forming alliances strategically positions a company out in front of its potential competitors known and down the road.
PNL because of the strenght of its idea developed further through end user input and the speed with which it has deveopled this idea has given itself an edge of current and future competition. This edge has been recognized through the alliance with the National Customs Brokers and Forwarders Association of America (NCBFAA).
ncbfaa.org
Please revisit this portion of my report regarding the
nature of this relationship per this link..
Message 7449447
Rule 3 forming strategic alliance does several things
As noted in response to Rule 2, Rule 3 has afforded PNL a competive advantage through alliances that will be difficult for other
Internet b to b trading sites to emulate. These alliances take time.
Rule 3 also directs traffic to the web site. An obvious example of how this happens is the advertising plus banner placement and positioning created through the association with the "Journal Of Commerce".
Rule 3 also gives recognition to the ProNetlink name by associating ProNetLink with recognized players within the trading industry. This is what is known as "co-branding" and quickly gives legitimancy to new companies.
Anyway, it is nice outside..so I'm going to end here for the time being. Haven't really seen a need to regularly contribute on the thread since PNL seems to being doing what is necessary to build their business, and therefore the stock price should react accordingly without any need for me to really say a thing.
Sincerely,
z (spelling not checked) |
