MySoftware Brings the Power of E-Prospecting to Macintosh Users
MySoftware Develops Version of MyProspects.com for Millions of Macintosh Small Business Users
April 5, 1999 07:00 AM
PALO ALTO, Calif., April 5 /PRNewswire/ -- MySoftware Company MYSW , a leading provider of direct marketing software and Internet services for small businesses, today announced the release of a Macintosh-compatible version of MyProspects.com designed to help millions of small business Macintosh users solve their number one problem: how to grow their businesses.
In December of 1998, MySoftware launched MyProspects.com, the world's first e-prospecting service to allow small businesses to download targeted lists of prospective customers. Starting today, a Macintosh Operating System compatible version of MyProspects.com is available at www.MyProspects.com. The original interface, downloading capabilities, and file formats of MyProspects.com have been optimized so small business Macintosh users needing new customers can now access the 13 million business and 180 million consumer records.
"MyProspects.com is proving to be a highly successful tool for PC users to find new customers quickly, easily and inexpensively. By developing a version of MyProspects.com for the Macintosh platform, we bring this revolutionary system to millions of Macintosh users," said Gregory Slayton, president and CEO. "MyProspects.com gives them the ability to find qualified customer leads and ultimately grow their businesses without having to be technology experts. And, with a new iMAC being purchased every 15 seconds, we are excited to now reach this growing customer base."
About MySoftware Company
MySoftware Company combines powerful software with effective, affordable Internet and annuities solutions so anyone can turn their PC into a direct marketing powerhouse. MySoftware's Internet services are dedicated to helping businesses find new customers (www.MyProspects.com) to grow their businesses. MySoftware actively works with some of the world's best-known companies to provide productivity solutions for their small business customers. More information on MySoftware and its alliances and products is available at www.MySoftware.com.
iMac is a trademark of Apple Computer, Inc. APPL . Additional company and product names may be trademarks or registered trademarks of the individual companies and are respectfully acknowledged.
SOURCE MySoftware Company
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