C-Cube to Co-Develop Advanced Digital Video
Applications for PC Platforms With Microsoft
Monday April 5, 8:05 am Eastern Time
Company Press Release
WinHec Keynote Showcases Low-Cost MPEG-2 Encoding Technology
MILPITAS, Calif.--(BUSINESS WIRE)--April 5, 1999--C-Cube Microsystems (Nasdaq:CUBE -
news) today announced that it is co-developing advanced digital video MPEG encoding software with
Microsoft Corp. (Nasdaq:MSFT - news).
Microsoft Windows hardware developers will be able to use the software in conjunction with C-Cube's DVxplore(TM) MPEG-2 encoder to design
low-cost MPEG-2 encoding products that deliver digital video editing, digital VCR, and timeshifting capabilities to the consumer PC market.
The new applications will be showcased at WinHec '99 in the Digital Video Technologies seminar as well as in technology demonstrations at the
exhibit hall. C-Cube's chief architect, Les Kohn, will present a paper to Windows hardware engineers on the topic of low-cost MPEG-2 encoding at
the WinHec Digital Video Technologies session.
''C-Cube's low-cost MPEG-2 encoding technology is helping enable an exciting new era of video applications,'' said Carl Stork, general manager of
PC Hardware Strategy, Microsoft. ''We can give consumers an opportunity to interact with and create high-quality video on the PC.''
''WinHec provides a premier opportunity for PC professionals to evaluate the design opportunities for MPEG-2 encoding products,'' said Fermi
Wang, general manager of C-Cube's PC/Codec division. ''Our goal in the development of our new software is to make it easier and faster to bring
DVxplore-based products to market.''
About DVxplore
DVxplore is the PC industry's first single-chip solution for MPEG-2 record and playback in consumer applications. With DVxplore, PC OEMs can
offer digital recording of television programs to DVD disc, CD-R or PC hard disk drive. They can also offer simultaneous record and playback,
allowing consumers to pause, rewind and fast-forward live television broadcasts. DVxplore allows developers to incorporate a ''record'' button into
electronic programming guide (EPG) applications, allowing consumers to easily select and digitally store television shows for future viewing.
DVxplore also enables, for the first time, powerful, yet easy-to-use MPEG-2 video editing applications on the PC. After capturing analog video, or
digital video from a DV camcorder, DVxplore compresses the video into MPEG-2 and allows for frame accurate splicing and editing. The final cut is
then ready for storage, playback or distribution.
About C-Cube
C-Cube Microsystems Inc. is an industry leader in the development and delivery of highly integrated digital video silicon solutions that address the
communications and consumer markets. C-Cube is headquartered in Milpitas, California with offices in North America, Europe and Asia. Its stock is
traded on the Nasdaq National Market under the symbol CUBE. C-Cube can be reached at +1.408.490.8000 or on the World Wide Web at
c-cube.com.
Note to Editors: C-Cube and the C-Cube logo are registered trademarks of C-Cube Microsystems Inc. All other trademarks and registered trademarks
are property of their respective companies.
Contact:
C-Cube Microsystems Inc.
Molly McCarthy, 408/490-8017 (public relations)
molly.mccarthy@c-cube.com
Steven Horwitz, 408/490-8561 (investor relations)
steven.horwitz@c-cube.com |
