TLTG up up up; plus... RDIM NEWS OUT..... $30 mil rev, $4 mil gross profit AND new attention to shareholder relations.
Company is way ahead of schedule and way undervalued here.
BLOOMFIELD, CONN. (April 5) BUSINESS WIRE -April 5, 1999--HouseHold
Direct,Inc. (formerly RDI Marketing, Inc.) (OTCBB: RDIM) is
restructuring several media and consulting relationships in order to
accommodate recent investor concerns and to reposition the Company from
the development to operating stage.
Management has carefully reviewed the results of the first quarter, and
is pleased to report that the Company is significantly ahead of its
internal performance schedule relating to specific acquisition, revenue
and earnings objectives. Subject to final due diligence and audits, and
assuming that all current contracts close on agreed terms, the total
revenues and gross profits on a proforma basis should approximate $30
million and $4 million respectively. Assets, in the form of accounts
receivable approximate $7.5 million.
In addition to the nine (9) locations currently under contract,
HouseHold Direct has received inquiries from many other buying club
operators that have requested to be considered for consolidation. The
Company is examining other methods to accommodate the demand more
efficiently.
HouseHold Direct.com plans to implement a complete transformation of
the profitable operations within the buying club industry. HouseHold
Direct will initiate the testing of a direct marketing and investor
awareness campaign geared to reach nearly 1 million consumers. The
Company is in current discussions with one of the nations largest
credit card marketing companies to test several solicitation programs.
Management has identified two specific areas requiring immediate
improvement, which include shareholders/public relations and website
development.
HouseHold Direct intends to retain a West Coast firm that specializes
in the development of Online Investor Relations Programs and managed
database systems for publicly traded companies.
Due to recent success in the initial acquisition phase, the Company
believes that this new relationship will help to leverage its exposure
and dramatically improve the Company's online shareholder relations.
HouseHold Direct is internally creating a database of investor contacts
in order to provide regular notification on Company progress.
Management is extremely pleased with the initial comments from
shareholders offering advice and support. Mr. John Folger, President
and CEO, has personally responded to some of the individual questions,
and a special team has been organized to ens |
