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Technology Stocks : Cisco Systems, Inc. (CSCO)

CSCO 78.16

+0.2%

Dec 26 9:30 AM EST

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To: wogger who wrote (24171)	4/5/1999 1:28:00 PM
From: Doughboy	Read Replies (2) of 77400

wogger, IMO, TV advertising is a waste of time. IT managers and CIOs are not captured by TV ads, and even if they are, it is an awfully expensive way to target those buyers. Sun is advertising like crazy because they want to reposition themselves as a 'net company to the public, and their advertising is aimed more at investors rather than their customers. Cisco gets a lot more bang for the buck with the Cisco Powered Network marketing program. Doughboy.

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