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Technology Stocks : C-Cube
CUBE 35.68-0.4%12:01 PM EST

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To: phonyfinder who wrote (10304)2/24/1997 8:42:00 AM
From: John Hunt   of 50808
 
Monday February 24 8:08 AM EDT C-Cube Introduces Most Complete Family of End-to-End DVD Solutions Endorsed by Toshiba, Samsung and Aiwa

C-Cube Delivers Industry's Most Integrated DVD Decoder and Breakthrough Encoder Technology for Generating DVD Content

TOKYO, Feb. 24 /PRNewswire/ -- C-Cube Microsystems Inc today launched its revolutionary new ZiVA(TM) DVD
product family providing end-to- end DVD solutions and enabling industry leading consumer electronics and PC
companies to easily deliver the complete DVD home-theater experience at a reasonable cost to the consumer.

Consumer electronics and PC market leaders including Samsung, Aiwa and Diamond Multimedia have already
adopted C-Cube's highly-integrated ZiVA DVD decoder solutions for high-fidelity DVD players and PCs. The ZiVA
decoder enables these manufacturers to easily develop innovative DVD players that not only achieve the
highest-quality audio/video performance, but also offer a full-featured product line at a price point critical to
driving volume adoption of DVD.

"The DVD format will revolutionize the home video experience just as the audio CD transformed the music
listening experience," said Alex Balkanski, president and CEO for C-Cube Microsystems. "C-Cube is not only
delivering on the superior audio/video performance of DVD, we are providing a solution that achieves the
lowest overall system cost. This powerful combination will enable C-Cube to lead the adoption of DVD
worldwide."

C-Cube's ZiVA DVD family offers complete DVD solutions that accelerate the development of playback
platforms and drive title development. In addition to highly integrated DVD decoders, the ZiVA family includes
the most complete DVD system-level PC reference design, most complete DVD player manufacturing kit, and
the most efficient DVD encoding technology available for this emerging market.

C-Cube is also working actively with the Hollywood community to expedite title delivery to consumers by
providing critical DVD encoding technology to leading post-production companies including Sunset Post, Laser
Pacific and Minerva Systems. C-Cube's DVD Encoding solution is the first chipset that will allow a full 133
minute movie to be encoded in real-time onto a single disc.

About C-Cube Microsystems

C-Cube is the leading provider of digital video semiconductor solutions, which implement international
standards for digital video, including MPEG 1 and MPEG 2. C-Cube's Emmy Award-winning encoder chips form
the heart of digital video networks worldwide. DiviCom Inc. is a wholly owned subsidiary of C-Cube
Microsystems.

C-Cube Microsystems is headquartered in Milpitas, California and employs 705 people worldwide. Its stock is
traded on the Nasdaq National Market System under the symbol CUBE. C-Cube can be reached at
+1.408.944.6300 or on the World Wide Web at c-cube.com.

The C-Cube logo is a registered trademark of C-Cube Microsystems Inc. C- Cube is a trademark of C-Cube
Microsystems Inc. SOURCE C-Cube Microsystems
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