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Technology Stocks : How high will Microsoft fly?
MSFT 476.93+0.6%3:59 PM EST
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To: Jill who wrote (19756)4/5/1999 9:18:00 PM
From: RTev  Read Replies (2) of 74651
 
Also, AOL interface is very user friendly,

That's one of the parts that I wonder about as access moves to broadband. I'll admit I haven't used AOL for several years, but screenshots and a glance now and then at a friend's computer tell me that's it's designed as a dialup application that might not translate well to the always-on broadband arena. (Those glances also tell me that it remains hauntingly similar to its original Commodore 64 face.)

Most broadband connections are permanent -- the user is connected when the computer is turned on and stays connected until the computer is turned off. And most internet tools -- including virtually everything from Microsoft -- are designed to work best on that kind of connection. But AOL's interface is designed for the turn-it-on turn-it-off world of dialup. Nobody who's bought a computer in the past four or five years needs AOL's interface. It's redundant software for the internet since every machine with any OS shipped today has internet tools included (but -- ahem -- not necessarily "bundled".)

As more people get broadband connections, I suspect it will become obvious to many of them -- even if AOL manages to provide the connections -- that AOL's interface is unnecessary. And that means they lose the "eyeballs" that they sell so aggressively.
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