So what's unusual about promotion ? Most small caps, BB companies have to use some kind of promotion to get their story out. If they didn't raising money would be even more difficult. When you see a lot of press releases it's time be alarmed. A typical pump and dump is International Brands INBR. Nary a day goes by without a press release and they usually don't have anything of note in them, but will contain mention of other, large name - recognized companies in the release, to imply some affiliation with these companies. Also the company will be automatically linked to news stories about these other legit companies.
Here a recent INBR release, note the mention of well known companies
International Brands, Inc. Announces Plans for Extensive Promotional Campaign and Seeks Additional Vendors and Suppliers for New Internet Mall
International Brands, Inc. - (OTCBB:INBR)
SAN DIEGO, CA, April 1 /CNW-PRN/ - International Brands, Inc. announced today that a comprehensive Promotional Campaign is being developed to heavily promote their soon to be launched virtual Internet Mall (www.internationalbrands.com). This campaign will consist of extensive marketing, advertising and promotional activities.
Partnering with their vendors and suppliers, International Brands will develop a broad based campaign of incentives to generate more traffic and increase sales at the International Brands web site with proven marketing and promotional strategies for Internet sales. This campaign will include such incentives as giveaways, contests, electronic coupons, and discounts, and advertising in other media as well as the Internet.
International Brands plans to debut its Internet Mall with banner advertisements on major Internet providers, search, index and other sites such as: YAHOO (Nasdaq:YHOO - news), Lycos (Nasdaq:LCOS - news), Excite (Nasdaq:XCIT - news), American Online (NYSE:AOL - news), SportsLine USA (Nasdaq:SPLN - news), Broadcast.com (Nasdaq:BCST - news), Microsoft (Nasdaq:MSFT - news), Netscape (Nasdaq:NSCP - news), and Ivillage (Nasdaq:IVIL - news).
International Brands is currently actively working to increase the number and diversity of its roster of participating vendors and suppliers. In response to its earlier announcement, the Company received an overwhelmingly positive response from a broad range of retailers. However, the Company continues to welcome and invite participation from additional vendors and suppliers who have established systems in place for handling fulfillment operations for Internet sales. This would include the ability to handle drop shipments.
I've never seen Madi produce anything I would call pump or hype ! |
