Net savvy individuals don't use Yahoo.  I found this mesg #6 on Yhoo discussion. It's interesting to go back and read a few mesg since the start of the Yahoo thread (click Start).
  There were a lot of technical analysis about Yhoo back then, now the thread all talk about yhoo goes to 500, 800 etc , it's like a casino online.
  Yahoo is still not a good search engine, except the improvement in its Finance page.  Yahoo aggressively married with broadcast before anyone else got it.  Fine, the beginning of the marriage is always good.  Just wait for a couple quarter, thing can go wrong easily. The party has to end. Kacey PS: although my largest gain in history is Yahoo, the bubble must burst.
  ---------- To: alan holman (6 )  From: Ben Suscavage                                             Saturday, May 11 1996 1:02PM ET                                                  Reply #  of 20817 
       Yahoo will be valued at $5 one year from now!
       Yahoo's search engine is a concept. Basically anyone can build one. In the coming      Months I feel that Yahoo will face devastating competition from computer giants, other      search engines and advertising companies.
       For example, what if Microsoft feels it is not being equally represented by many search      engines and decides to build their own. Their own search engine will give Microsoft's      products a priority listing over other companies. Microsoft is a marketing maven and      would be successful if they decided to. Furthermore, the best search engine on the      Internet is Alta Visa by Digital equipment. 
       Already, there are over 300 search engines. Take a look at search.com. There you will      find several specific search engines. If you want to use the indexes of several search      engines try a meta search which will search from 2 to 10 search engines at one time. 
       I have been using the Internet for 2 years now and rarely use Yahoo. Also, I have      discussed the use of Yahoo with several net savvy individuals and found that none of      them use Yahoo. My conclusion is that once a person becomes acclimated to the      Internet and experiences the power of other search engines they will not have a need for      Yahoo's services.
       Also, In the coming months many advertising studies will be coming out about the      effectiveness of billboards on the web. I think the news will effect search engines      negatively. Also, advertisers are now complaining and about paying for exposures and      only want to pay if a user clicks on their billboard.
       Basically, I think that Yahoo is benefiting from their name and can not compete in the      land of the giants.
       Any Comments?
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