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Non-Tech : Action Performance....ACTN

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To: Stoctrash who wrote (121)	4/6/1999 8:04:00 AM
From: CMS27	Read Replies (1) of 278

Action Performance Announces E-Commerce Results PHOENIX--(BUSINESS WIRE)--April 6, 1999--Action Performance Companies Inc. (Nasdaq/NMS:ACTN - news) Tuesday announced that within eight weeks after the Feb. 1 grand opening of SpeedMall, a motorsports-related virtual online shopping mall located through the company's www.goracing.com Web site, online orders reached $3.0 million... ...Implementation of these features and an aggressive marketing campaign dramatically increased the average number of hits received on the site from 12 million per month prior to the grand opening to a total of 120 million hits during February and March, averaging approximately 60 million hits per month. The Web site now attracts more than 500,000 unique users per week. biz.yahoo.com

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