DIRECTV Announces Record First Quarter Growth
Business Editors
EL SEGUNDO, Calif.--(BUSINESS WIRE)--April 6, 1999--DIRECTV,
Inc., a unit of Hughes Electronics Corporation, today announced it
acquired a record 120,000 net new subscribers in March, resulting in a
record first quarter addition of 304,000 net new subscribers.
DIRECTV's performance represents a 34 percent increase in net
subscriber acquisition over the first quarter of 1998, which had
previously been its record first quarter.
During this period, DIRECTV's cumulative subscriber base grew
from 4.46 million to 4.77 million, equivalent to one of every 21
television households in the United States, and average subscriber
revenue per month increased to $47. |
