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DRTE
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delayed 20 mins - disclaimer
Tuesday April 6, 10:10 am Eastern Time
Company Press Release
Major Midwestern US Pharmaceutical Company Selects Dendrite to Create New Levels of Sales Force Effectiveness
MORRISTOWN, N.J.--(BUSINESS WIRE)--April 6, 1999--Dendrite International, Inc. (NASDAQ/NMS:DRTE - news), today announced it has been selected by a major pharmaceutical company to implement both ForcePharma and a palmtop solution. In addition, Dendrite will provide ongoing customer support services for its U.S. sales force of 1,700 professionals, including sales representatives, managers and managed care specialists.
John Bailye, President and CEO, said, ''We are delighted that we were chosen as the long-term sales and marketing partner for one of the leaders in the pharmaceutical industry. We are committed to be a valuable part of their ongoing success.''
After an exhaustive study and review process, Dendrite was selected over both traditional and specialized newer vendors in this market space. Although the company was positively influenced by the technology of ForcePharma over the competitive offerings, it was Dendrite's reputation for on-time implementation and very high quality supporting user services that formed the basis of the final choice.
Bailye added, ''Dendrite's highly specialized product and service offerings best support the client's goals as a market leader in the pharmaceutical industry. We were evaluated against all competitors, and our customers came to realize that it's Dendrite's products and services, when coupled with our company's knowledge and pharmaceutical experience, that delivers superior overall results to the client's sales teams.''
ABOUT DENDRITE
With a strong focus on outcomes in the Pharmaceutical and Consumer Package Goods (CPG) industries, Dendrite is a leading global provider of highly-specialized, integrated product and service offerings to support strategies for a sustained competitive advantage. Thousands of sales representatives and their managers in over 150 major corporations in 17 countries rely on Dendrite for a uniquely tailored combination of tools, information and skills to help them prepare for tomorrow's challenges and improve their sales success. The Company uses its highly specialized industry knowledge to develop modular software products that enhance sales force effectiveness (SFE). The products, combined with specifically tailored coaching and support services, focus sales representatives on improving their performance. With a global infrastructure as its foundation, Dendrite's commitment to unparalleled service has been the hallmark of the business and the basis of strong customer loyalty since the Company's inception.
ForcePharma is the newest sales force effectiveness (SFE) software product from Dendrite specifically developed for the pharmaceutical industry. This highly configurable tool set meets the requirements of each user type, saving the expense and time of extensive customization to support sales reps and their managers. ForcePharma ensures sales force effectiveness and productivity by providing easy access to actionable information in a concise and clear format. The new generation product provides insight into influence within the pharmaceutical marketplace - one of the most vital variables in sales growth and information distribution.
Headquartered in Morristown, New Jersey, Dendrite employs over 800 people all around the world. For more information, visit the Company's Web site: drte.com.
Note: Dendrite is a registered trademark of Dendrite International, Inc.
This press release may contain statements that, if not verifiable historical fact, may be viewed as forward-looking statements that could predict future events or outcomes with respect to Dendrite and its business. The predictions embodied in these statements will involve risks and uncertainties and, accordingly, Dendrite's actual results may differ significantly from the results discussed or implied in such forward-looking statements.
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Contact:
John Bailye, CEO
George Robson, CFO
Erik Hawkinson, Investor Relations
973/425-1200
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More Quotes and News: Dendrite International Inc (Nasdaq:DRTE - news)
Related News Categories: computers, medical/pharmaceutical, software
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