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STRATEGY ANALYTICS: Strategy Analytics forecasts $55B US
Cellular Market by 2004
M2 Presswire
M2 PRESSWIRE-30 March 1999-STRATEGY ANALYTICS: Strategy
Analytics forecasts $55B US Cellular Market by 2004 (C)1994-99 M2
COMMUNICATIONS LTD
Boston, MA -- Between 1999 and 2004, Wireless Minutes of Use in the US
will grow at a compound annual rate of 34% to reach over 630 Billion.
These findings are presented in a study published recently by Strategy
Analytics within its continuous information service, "Mobile Communications
Service North America". The company's latest report "US Wireless Voice
Market Forecast" provides service and handset market forecasts for the
period 1999 to 2004, with historic data included for 1995 to 1998. The forecast
covers Subscriber Installed Base, Annual Service Revenues, Wireless Minutes
of Use, and Annual Handset Unit Shipments.
The second half of 1998 saw very strong growth in the US Wireless Voice
market. "Growth was driven by the rapid adoption of digital solutions and
enabled by radical improvements in the cellular value proposition. Specifically,
national one rate pricing plans and prepaid tariffs have been critical to the
strong performance of US operators over the last 6 months", said David Kerr,
Vice President of Wireless Programs at Strategy Analytics.
Strategy Analytics has subsequently revised upwards its five-year forecast for
subscribers. "Total cellular penetration in the US is now projected to reach
52% by 2004, with handset unit shipments rising to 84 million per annum",
noted Kerr. Consumers or personal users will continue to be the dominant
demand segment but significant growth opportunities exist in both the pure
business and combination user segments. Combination users (for whom
personal calls are between 33% and 66% of total volume) will be a growing
and influential segment representing over 22 million users by 2004. Business
customers will remain a healthy and growing customer segment with over 21
million subscribers by 2004.
Company Background:
Strategy Analytics, formerly BIS Strategic Decisions, provides information and
insights which help competitors develop strategies in consumer electronics and
media, Mobile and fixed communications, personal computing, automotive
electronics, and enabling technology business. Working on a global basis,
Strategy Analytics delivers planning support in published and consulting
formats to meet the decision support needs of clients in North America,
Europe, Japan and the Far East.
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