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Technology Stocks : C-Cube
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To: Daniel Simon who wrote (39694)4/7/1999 11:37:00 AM
From: Don Dorsey  Read Replies (1) of 50808
 
Sony and Vibrint Technologies Announce Collaboration to Deliver End-to-End MPEG
Solution for News Acquisition and Editing


Business Editors/High-Tech Writers
NAB99 Booth No. L13126

NEW YORK--(BUSINESS WIRE)--April 7, 1999--

Companies to Demonstrate Sony DNW-A75 and Vibrint NewsEdit(TM)
Compatibility at NAB '99

Sony and Vibrint Technologies, Inc. announced today that they are
collaborating to provide broadcasters with a high-quality,
cost-effective, end-to-end solution for capturing and editing news
content.
The companies' initial collaboration is focused on SDTI-CP
(Serial Data Transport Interface-Content Package) connectivity between
Sony's Betacam SX(R) products and Vibrint's NewsEdit, a computer-based
hard news editing system. The digital transfer capabilities of SDTI-CP
will allow broadcasters to capture in the Betacam SX format and then
edit directly from tape-to-disk on Vibrint's NewsEdit without any
generation loss.
According to both companies, the relationship is a positive
response to the industry's desire for a common digital signal
interface between leading technology providers.
"Our collaboration with Vibrint Technologies further demonstrates
Sony's commitment to providing customers with open, interoperable
solutions based on the established, international MPEG-2 standard,"
said Anthony Gargano, senior vice president of communications systems
for Sony Electronics' Broadcast and Professional Company.
"Vibrint's NewsEdit complements our Betacam SX product line
because its capabilities are ideally suited for hard news and it
supports our strategy of integrating core elements from leading
providers into complete high-quality solutions."
"When it comes to news acquisition, the Sony Betacam SX format
makes an excellent choice for broadcasters," said Roland Boucher,
Vibrint's vice president of marketing.
"By integrating the SDTI-CP technology into NewsEdit, Vibrint can
now offer broadcasters the flexibility of capturing and transferring
native MPEG video streams, from Betacam SX product, through SDTI-CP
and standard computer network interfaces. Either way, editing occurs
direct from tape-to-disk without decoding and re-encoding media from
one system to the other. There's no generation loss and the entire
process becomes faster."
Broadcasters can see a technology demonstration of Vibrint's
SDTI-CP connection to a DNW-A75 Betacam SX recorder at NAB'99 in
Vibrint's booth No. L13126. NewsEdit, the only nonlinear editor
designed and priced to match the capabilities of a standard record
deck, is currently in on-air beta testing and it is scheduled to ship
around the NAB timeframe; SDTI-CP connectivity will be available in
Q3.
SDTI-CP (Serial Data Transport Interface-Content Package), which
is in the final stages of standardization at SMPTE, enables a native
MPEG stream to be transferred to other MPEG-based products, allowing
total system flexibility while maintaining the highest-quality
throughout the entire production chain.
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