The final nail is driven:"INFORMATION-HIGHWAY.COM INC. ANNOUNCES FREE INTERNET-BASED LONG- 4/7/99 13:12
Distance Telephone Calls For Its Executive Club Clients
Business Editors/High-Tech & Telecommunications Writers
VANCOUVER, B.C.--(BUSINESS WIRE)--April 7, 1999--Information-Highway.com Inc. (OTCBB:IHWY) today announced that it will provide Free Internet-based Long Distance Telephone Calls as a new value-added service to its Executive Club clients. Internet-based Long-Distance Telephone Calls will be Free for Executive Club portal clients. These phone calls can be performed in the exact same manner as traditional long-distance telephone calls using an ordinary household telephone. Information-Highway.com will distribute these free phone calls in order to drive more users to its The Executive Club portal site(http://www.information-highway.com) and will then generate additional revenues from advertising and commerce on its Executive Club portal site pages because of the massive influx of users. Internet-based telephone calls are advantageous to users and providers for many reasons. Using VoIP (Voice-Over-IP) technology, these calls cost very little to provide as they are conducted over the Internet using Internet Packets and the Internet Protocol (IP). These technologies are purely digital which allows them to require almost no overhead. In addition, users may enjoy the majority of these savings because these calls are not subject to the extensive government regulatory taxes and land-infrastructure overhead costs which traditional long-distance telephone companies must incur. Erik Lagerway, VoIP Project Manager for Information-Highway.com and former President of GlobalTEL stated, "The Internet market is ready for this technology and now the technology is ready for the market. A year ago this project might have been premature but voice communication over the net has come a long way in recent months and Information-Highway.com is perfectly positioned to offer such cutting-edge services as part of their Internet Portal solutions. The IP Telephony applications and Gateways that were recently acquired will allow us to roll out a working solution in short order that will provide Internet users from all over the world with toll-free Browser-based telephone service accessible through a simple web interface." According to SRI Consulting, one of the most widely recognized authorities on the subject, Internet Telephony services will capture a conservative 5% of all the long distance calls world-wide by year 2002. The overall market for IP Telephony including services, hardware and software is projected to amount to US $9 Billion by the year 2003. Frost & Sullivan see the industry growing from $19 Million in 1996 to over $1.5 Billion by 2001. Extrapolating from the limited subset of data, the Global Internet Gilder Technology Group suggests close to a ten-fold annual growth rate in the industry and Information-Highway.com intends to capitalize on the growth potential seen all over the world. Information-Highway.com has a distinct advantage over leaders in the Voice Over IP industry because the company is able to provide its Internet-based telephone calls to clients for free and generate advertising and commerce revenues on its Executive Club portal pages instead of charging clients directly for long-distance phone calls. Information-Highway.com competes directly with IP Telephony leaders including Dialogic (NASDAQ:DLGC), IDT Corp. (NASDAQ:IDTC), NetSpeak Corp. (NASDAQ:NSPK), Qwest Communications (NASDAQ:QWST), Vocaltec (NASDAQ:VOCLF), and Intel (NASDAQ:INTC).
About Information-Highway.com Inc.
Information-Highway.com Inc. is a leading Internet Service Provider (ISP) engaged in web content development and Internet access. The Company provides dial-up and dedicated Internet access as well as web site hosting to over 20,000 Canadian users. Information-Highway.com's premiere online service, The Executive Club, is a localized regional Internet portal that can save users vast amounts of time by allowing them to access stock quotes, weather forecasts, community events, online trading, web searches, multicasting, free long-distance telephone calls, and shopping -- all from one place. Interested parties may join The Executive Club for free at www.theexecutive.com and can find more information about Information-Highway.com Inc. on the Company's web site at www.information-highway.com.
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CONTACT: Information-Highway.com, Inc. John Robertson, 800/665-4616 John@information-highway.com or IP Equity Investor Relations Dan Mutters, 800/997-3323 ir@information-highway.com www.ipequity.com
KEYWORD: WASHINGTON INTERNATIONAL CANADA INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED TELECOMMUNICATIONS INTERACTIVE/MULTIMEDIA/INTERNET PRODUCT
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