April 07, 1999 15:15
infoUSA.com To Sell Advertising On Its Web Site
OMAHA, Neb.--(BUSINESS WIRE)--April 7, 1999--
High Traffic Site Will Attract Sponsors
infoUSA Inc. (Nasdaq: IUSAA) (Nasdaq: IUSAB) announced today that it will begin to sell advertising on its web site, www.infousa.com, which is one of the most visited business-to-business web sites, receiving in excess of one million hits per day. This high traffic is due to its proprietary content, as well as to the yellow and white page directories that are powered by the company's leading database. Visitors "stick" to the site to purchase online a wide range of the company's products, including sales leads, business credit reports, prospect profiles, mailing lists, business directories and CD-ROMs. For these reasons, infoUSA offers the perfect vertical market site for advertisers to conduct e-commerce.
Vinod Gupta, infoUSA chairman and chief executive officer, commented, "The business-to-business market represents the highest growth category for purchasing products and services on the Internet. infoUSA has a large and growing base of two million customers that regularly visit the company's web site, as well as over 300,000 registered users. The targeted advertising we will offer will enable these customers to purchase needed products and services without wasting time leaving our site or navigating a confusing maze of hyperlinks."
Along with receiving advertising revenue, infoUSA will be able to participate in the e-commerce revenue that is generated by these advertisers. This will be in addition to the company's two existing sources of Internet revenue; content sales and licensing fees. The company will also track online purchasing decisions by these customers, which will be extremely valuable in developing new products and attracting future advertisers. infoUSA is currently in the process of selecting an ad server partner that has been successful in delivering online advertising revenue to comparable high traffic sites.
infoUSA, www.infoUSA.com, is the leading provider of business and consumer information products and data processing services. The infoUSA databases power the directory services of the top traffic-generating Internet sites including InfoSpace (Nasdaq: INSP), GTE (NYSE: GTE), Yahoo! (Nasdaq: YHOO), Microsoft (Nasdaq: MSFT), Netscape (Nasdaq: NSCP), and AOL (Nasdaq: AOL). Nearly two million of the company's customers use the products and services for direct marketing, telemarketing, marketing planning, lead generation, sales planning, customer analysis and credit reference. Founded in 1972, the company's headquarters are 5711 South 86th Circle, PO Box 27347 Omaha, Neb., 68127-0347. infoUSA Inc. can be contacted at (402) 593-4500.
infoUSA is a registered trademark of infoUSA Inc. All other trademarks are the property of their respective owners.
The information in this press release contains forward-looking statements within the meaning of Section 21E of the Securities and Exchange Act of 1934 and Section 27A of the Securities Act of 1933, which are subject to the "safe harbor" created by those sections. Investors are cautioned that such statements are only predictions and speak only as of the date of this release. Actual results may differ materially due to risks and uncertainties including, but not limited to, the successful integration of recent and future acquisitions, fluctuation of operating results, failure to achieve anticipated growth in the Internet and other businesses of the company, ability to finance the growth of the Internet division, risk of product returns, changes in technology, continued acceptance of the company's products and services in the marketplace, acceptance of products and successful launch of this new business, and competitive factors.
CONTACT: Laurel Gottesman, Investor Relations,
Cameron Associates
Phone: (212) 554-5466
Fax: (212) 245-4165
E-mail: laurel@cameronassoc.com |
