EBLD NEWS!!! Hasn't hit Yahoo yet under EBLD ticker, it is showing under ONTV.
(COMTEX) B: LA Group, Inc "ONTV" Announces Revenue-Sharing Agreement
B: LA Group, Inc "ONTV" Announces Revenue-Sharing Agreement With Entertainment
Boulevard
ROCHESTER, NY (April 8) BUSINESS WIRE -April 8, 1999--LA Group Inc.,
(OTC-BB symbol: ONTV - news) operator of the Ronco website
(www.ronco.com) and Seen on TV (www.seenontv.com) today announced that
it has expanded its relationship for the Ronco website www.ronco.com by
entering into a revenue-sharing agreement with Entertainment Boulevard
(NASD OTCBB: EBLD) operator of entertainment websites including Vidnet,
Screen Clips, and Pro Sports Net.
Entertainment Boulevard is expanding the audience of the extremely
lucrative infomercial television arena by creating Netfomercial
(www.netfomercial.com), featuring on-line streaming video infomercials
which present products ranging from fitness to auto to home.
Entertainment Boulevard will broadcast infomercials of Ronco products
over the Netfomercial website. Viewers will be able to enjoy
two-to-five minute infomercials of Ronco products prior to purchasing
them, and in exchange Entertainment Boulevard will receive a percentage
of the purchase price of each product sold. In addition, Entertainment
Boulevard will develop and host a pop-up player to be used on any
additional sites that the LA Group designates to broadcast the Ronco
infomercials, and Entertainment Boulevard will also share in revenues
from sales generated by these sites.
Dan Fasano, President of LA Group, Inc said "We look forward to
providing Entertainment Boulevard with many more infomercials. I look
at this alliance with a premier content provider like Entertainment
Boulevard as just the beginning for developing the largest infomercial
destination on the web. The Ronco website has continued to show a
steady increase in revenues. With alliances such as the Entertainment
Boulevard the growth potential maybe significant."
Ronco Inventions is a leading marketer of products via direct response
television. Starting in the 1950s, its owner, Ron Popeil, pioneered the
sale of products through 800 numbers advertised on television with such
items as the Veg-O-Matic, Mr. Microphone, and Buttoneer. Since then
Ronco has sold millions of units (totaling hundreds of millions of
dollars), including the Ronco Electric Food Dehydrator, Popeil
Automatic Pasta Maker, and their latest success story: the Showtime
Rotisserie & BBQ. Currently, Showtime is the hottest selling kitchen
product in the United States.
"E-commerce is generating a huge percentage of revenues on the Internet,
" said Stephen Brown, CEO, Entertainment Boulevard. "Our streaming
video alliances aid us in making Netfomercial the forerunner in the
on-line infomercial business." Entertainment Boulevard, Inc. was
founded in 1997 by former music industry executive Stephen Brown. The
firmAEs flagship site, Vidnet, is the most comprehensive interactive
music video channel on the web. The Los Angeles-based firmAEs mandate
of Internet global expansion includes the launch of new websites under
the umbrella of EntertainmentBlvd.com. The award-winning site has
consistently generated increased consumer traffic to its network of
websites and currently receives more than one million hits daily.
Forward looking statements in this press release are made pursuant to
the "Safe Harbor" provisions of the Private Securities Litigation
Reform Act of 1995. Investors are cautioned that such forward looking
statements involve risks and uncertainties, including, without
limitation, the continued popularity of the Company's websites and
product orders stemming therefrom, increased levels of competition,
technological change, dependence upon third party suppliers, and other
risks.
-0- mj/ny* rc
CONTACT: LA Group, Inc., Rochester
Daniel Fasano, 888-499-4030,
Visit our web site at www.ASEENONTV.COM or
E-mail: invest@aseenontv.com
KEYWORD: NEW YORK
INDUSTRY KEYWORD: INTERACTIVE/MULTIMEDIA/INTERNET COMED
COMPUTERS/ELECTRONICS ENTERTAINMENT TELECOMMUNICATIONS
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