Hitsgalore.com Partners With DoubleClick to Increase Web Awareness
April 8, 1999 03:18 PM
RANCHO CUCAMONGA, Calif.--(BUSINESS WIRE)--April 8, 1999-- Hitsgalore.com, Inc., HITT today announced a contract
with DoubleClick Inc. DCLK for online advertising.
The three-month campaign will introduce users of the World Wide Web to Hitsgalore.com through a series of online
advertisements.
In partnering with DoubleClick, Hitsgalore.com has acquired an inventory of millions of impressions on
altavista.com, one of the web's most popular sites. The company will also advertise on AltaVista's "Add a Page"
offering free lifetime banner placement at hitsgalore.com. "The very reason business owners go to AltaVista to add
their homepage is that they are seeking more exposure for their website. We feel those same business owners will be very
interested in coming to hitsgalore.com for their free banner placement and to obtain their own banner ads," said Steve
Bradford, CEO of Hitsgalore.com.
In addition to the exposure on AltaVista, which is a wholly-owned subsidiary of Compaq CPQ , Hitsgalore.com will also obtain
a significant amount of impressions on such high traffic and popular financial news sites as EDGAR Online , BigCharts Stock
Master , Multex Investor and Clear Station . By targeting users of these sites, Hitsgalore.com expects to dramatically increase
its visibility among the investment and business communities.
"This is just the first wave of Internet ads that will help us establish and expand our recognition as a major search portal and as
a serious player in the search industry. We will also soon be launching major ad campaigns on other media, including radio
and television," said Hitsgalore.com CEO Bradford. Many Internet companies, such as America Online AOL , Netscape
Communications Corp. NSCP , eBay Inc. EBAY , Amazon.com AMZN , Network Solutions, Inc. NSOL , CDnow, Inc. CDNW
and priceline.com PCLN conducted major advertising campaigns in order to increase their name awareness and establish
themselves as a Web destination.
DoubleClick is the industry leader at leveraging technology and media expertise to create solutions that help unleash the
power of the Web for branding, selling products and services, and building relationships with customers. The DoubleClick
Network is a collection of the most highly trafficked and premium branded sites on the Web. This Network of sites is coupled
with proprietary technology that allows Hitsgalore.com to target its best prospects based on the most precise profiling criteria
available.
"Hitsgalore.com has developed a unique site targeted to the business community," said Beth-Ann Eason, Regional Vice
President, DoubleClick, Inc. "This partnership will enable the company to target their consumers across highly branded sites
where business consumers are devoting a lot of time."
Hitsgalore.com gives away free lifetime banner placements and banners, generating revenue from its Keyword Bid & Rank
program, banner sponsorship, and Local City Editions featuring local content. Hitsgalore.com strives to provide porn-free
searching and does not accept or encourage any porn or adult-content listings on its site. Prior to beginning any advertising
campaign the Hitsgalore.com website has been taking more than 1.5 million hits per day, according to internally-generated
estimates. The company anticipates continued growth in traffic to its website as a result of its partnership with DoubleClick.
Prior to April 8, 1999, the company had traded as HITS .
Included in this release are "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933,
Section 21E of the Securities Exchange Act of 1934, as amended, and as that term is defined in the Private Securities
Litigation Reform Act of 1995. Although the company believes that the expectations reflected in such forward-looking
statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will
prove to have been correct. The company's actual results could differ materially from those anticipated in the forward-looking
statements as a result of certain factors including sales levels, distribution and competition trends and other market factors. |
