Yahoo and other bubbles...when will they burst? Message Board

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Strategies & Market Trends : Yahoo and other bubbles...when will they burst?

YHOO 52.58

0.0%

Jun 26 5:00 PM EST

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To: E.>R. Bell who wrote (136)	4/8/1999 5:52:00 PM
From: memflyken2	Read Replies (1) of 139

Hey ER....... Haven't had time to digest full report and probably won't til the weekend; but in the meantime.... What can we do to get serious financial reporting on this travesty? In today's Mercury News (story by Monua Janah), YHOO co. execs boast of having 91 of the company's top 100 advertisers renewing their contracts... Sounds impressive, so impressive that CNBC picked it up as 91% renewal rates for YHOO -- this despite the fact that cbs.marketwatch reported Tuesday (in a Steve Gelsi story) that fewer than 5% of online retailers plan to renew deals with portal providers.. I queried the MercNews reporter about all this, and he/she agreed: CNBC was wrong; 91% renewal rates weren't reported. What was interesting is that he/she never ASKED Koogle what the real YHOO renewal rates were. Have you ever seen THAT # reported by YHOO anywhere? Hmmmmm.... Trouble is, IMO, most of the on-the-ground reporters working the net beat are themselves twenty-something techies, swept up in the same euphoria as their investing peers. For the life of me, I can't understand how anyone with the most basic concept of economics would let Koogle get away with reporting .11 earnings, without even questioning the nature of their one-time charges and amortization expenses...There should be young, hungry reporters out there unturning stones, under any number of which (in this wacko environment) one might find a Pulitzer Prize. But they seem content to let Koogle and his peers simply wax eloquent. It's all simply amazing, e.r., simply amazing.

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