CompUSAnet.com Taps Michael B. Laskoff As VP Of Marketing
Business Wire - April 08, 1999 17:19
MARLBOROUGH, Mass.--(BUSINESS WIRE)--April 8, 1999--R. Stephen Polley, chairman and chief executive officer of
CompUSAnet.com Inc., today announced the appointment of Michael B. Laskoff as vice president of marketing.
The move marks a significant step in the company's strategy to create and successfully market a Web-based retailing hub that will
effectively connect with customers and dominate the online computer retailing category, which last year totaled more than $1
billion in sales. The venture is the stand-alone business of CompUSA, the country's largest computer retailer with more than 200
stores across the US. Customers of the CompUSAnet.com e-tailing center can purchase everything from built-to-order
computers to downloadable software.
Laskoff brings strong online branding experience to his position. As global brand director of BOL.com (Bertelsmann On Line),
Laskoff most recently directed the brand launch, advertising campaign, and public relations efforts of the company in five
European markets. Prior to that, he worked in a variety of capacities at BMG Entertainment North America, including his role as
vice president of marketing at CMC International Records. He held his first internet position with a small Boston area firm,
Computer Based communications, in 1989 and has worked in investment banking at Furman Selz. Laskoff holds a bachelors of
political science degree from the University of Chicago and a masters degree in business from the Harvard Business School.
"We believe that Michael's experience with ecommerce branding and marketing will be a great asset," said Polley. "He is an early
addition to the world class management team that we will be announcing in the coming weeks."
CompUSAnet.com is the newly formed Internet subsidiary of CompUSA Inc. (NYSE:CPU). CompUSAnet.com offers one of
the world's largest online selections of personal information devices such as notebook and desktop computers, software, printers,
scanners, accessories and other electronic and digital products at its online technology superstore, www.compusanet.com.
CONTACT: Mullen PR
Erika Schutz, 978/468-1155, ext.3156
eschutz@mullen.com
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