APC TOPS COMPUTERWORLD'S 1997 RESELLER CHOICE AWARDS FOR UPSS
WEST KINGSTON, R.I., Feb. 25 /PRNewswire/ -- American Power Conversion (Nasdaq: APCC) was selected number one in the Uninterruptible Power Supply (UPS) category in Computerworld Magazine's First "Reseller Choice" Awards.
Computerworld interviewed over 6,000 North American resellers,
including Value Added Resellers (VARs), System Integrators and Network
Integrators, in an effort to determine the leading brand of information
technology sold in eighteen product categories. The response by VARs
in the UPS category ranked APC ahead of the rest of the industry.
"APC made a commitment early on to invest heavily in developing brand
awareness of our products," commented Aaron L. Davis, vice president
of marketing communications at APC. "The investments, however, were
not in brand building alone but were also in efforts to develop highly
reliable and innovative products. That combined investment helped
position APC as the leader in the UPS category."
"Vendors which do well in the Computerworld Reseller Choice Awards are
effectively marketing and selling to their VARs," said John Carpenter,
Computerworld Information Management Group. "Resellers are a difficult
population to please, often loyalty rates are low for those vendors
which do not deliver a reliable product in a timely fashion under
favorable terms."
"It is an honor to be named along side such high quality information
technology vendors, including IBM, Compaq, Microsoft, HP and more, as
those recognized by Computerworld," continued Davis. "APC's commitment
to the reseller is a very important element in the Company's overall
strategy. The efforts made by every department at APC are aimed at
providing both our customers and resellers the very best products,
services and support in the industry."
American Power Conversion is the market share leader in the design,
manufacture and marketing of power protection equipment, including
surge suppressors, uninterruptible power supplies (UPS), power
conditioning equipment and related software for computer and computer
related equipment. APC reported sales of $707 Million for the year
ended December 31, 1996. The company is headquartered in West
Kingston, RI and its products are distributed worldwide.
American Power Conversion is an affirmative action/equal opportunity
employer. All trademarks are the property of their owners.
Call 800-800-4272 for more information about APC's award winning
products and services. Visit APC's web site at apcc.com for
the latest products and news from APC. APC's press releases are also
available through Company News On-Call by fax, 800-758-5804, ext.
046187, or at prnewswire.com
Computerworld, the leading weekly newspaper for information technology
leaders, provides timely news and analysis on all aspects of the
computer industry. Recognized three times by the Computer Press
Association as the Number One computer newspaper, the publication has
147,054 paid subscribers (ABC June 1996 Publisher's Statement) and a
total reach to 909,300 IT buyers (IntelliQuest CIMS v3.0, September
1996). Its publisher, Computerworld, Inc., is headquartered at 500 Old
Connecticut Path, Framingham, MA 01701. Computerworld is a business
unit of IDG, the world's leading IT media and research company. IDG
publishes more than 275 computer magazines and newspapers and 430 book
titles, produces 90 expositions, and provides IT market analysis
through 41 research centers worldwide. Company information and access
to more than 125 IDG World Wide Web sites is available at
idg.com.
SOURCE American Power Conversion
-0- 02/25/97 /CONTACT: Aaron L. Davis, VP
Corp Comm, ex. 2022 or Debbie Grey, Investor Relations Manager, ext.
2994, of APC, 401-789-5735/
/APC press releases available through Company News On Call by fax,
800-758-5804, ext. 046187, or at prnewswire.com
(APCC)
CO: American Power Conversion; Computerworld Magazine ST: Rhode
Island IN: CPR SU: |
