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Non-Tech : E*Trade (NYSE:ET)
ET 16.64+0.3%Nov 13 3:59 PM EST

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To: ecommerceman who wrote (5844)4/8/1999 10:30:00 PM
From: Cosmo Daisey  Read Replies (2) of 13953
 
ec,
What you are describing is a "box". No matter which way the price goes your position remains the same. I have an account with another broker for protection if E*Trade is down and I want to sell a stock I sell short with the other broker and then close both positions at the same time to protect my position. Another technique is to box the position and then close the short or long when time has determined which way the price is going. E*Trade is going to be the gorilla of internet brokers with many splits to come. Many stockholders are E*Trade customers so E*T knows what price to move the stock to with splits to keep it interesting for their customers. If we see a run to $120 area we could see a 3 for 1 split to get the price back to 30/40 where the most customer activity is in the stock.
cd
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