Yahoo Signs Deal With MediaX.
(note: Yahoo "to sponsor"...not MediaX paying Yahoo !)
Yahoo! Music to Sponsor Second Leg of Rod Stewart's North American Tour
Lineup of Online Activities to Spotlight Yahoo! Chats, Charity Auctions, and Official Fan Club
SANTA CLARA, Calif.--(ENTERTAINMENT WIRE)--April 8, 1999--Yahoo! Inc. (Nasdaq:YHOO - news), a leading global Internet media company, in conjunction with Rod Stewart and MediaX Corporation (OTC:MXMX - news), today announced a marketing relationship designating Yahoo!® Music (http://music.yahoo.com) as the Official Internet Music Guide for the second leg of Rod Stewart's critically hailed concert tour.
As part of the new relationship, Yahoo! will host several exclusive online events at Yahoo! Chat (http://chat.yahoo.com), as well as offer a series of charity auctions on Yahoo! Auctions (http://auctions.yahoo.com) to benefit KaBOOM!, a national non-profit organization providing safe and accessible playgrounds for children. Front-row tickets to several Stewart concerts will be among the auction items.
Beginning today, fans can also join the official Rod Stewart club at either www.rodstewartlive.com or at Yahoo! Clubs (http://clubs.yahoo.com/clubs/stewartrod) to get the latest on Stewart, connect with other fans, and access tour news and information. Additional tour information, including the official Rod Stewart CyberClub and official tour merchandise can be found at www.rodstewartlive.com or at www.amuZnet.com.
''Over the years, I've drawn a lot of energy and support from my fans,'' said Stewart. ''During the past year, I have been touring quite a lot and have found my online presence has been a great way for me to stay in touch with fans. Working with Yahoo! will offer my fans the opportunity to interact with one another and stay informed. That's what the Internet is all about.''
''Rod Stewart has entertained millions of people across the globe and his incredible career has spanned generations,'' said Ken Grouf, brand manager, Yahoo! Inc. ''Yahoo! is thrilled to support his tour and help grow his online following.''
''Yahoo! brings a huge global audience, a dedicated music community and a widely-recognized brand to this marketing effort,'' said Nancy Poertner, MediaX Corporation. ''We look forward to doing some innovative things with Yahoo! and Rod to further connect fans around the world to rodstewartlive.com, a part of our growing list of entertainment sites contained within AmuZnet.com.''
Yahoo! Music is a primary source for the latest industry information covering a multitude of genres, and also includes artist and album news and reviews, charts, Net events and a variety of shopping opportunities. Yahoo! Music is part of Yahoo! Entertainment (http://entertainment.yahoo.com), a comprehensive, personalized and expansive single source for television, movies, and music news and information -- in one easy-to-find location.
MediaX is an award-winning developer of new media content, which includes a network of artist Web sites such as www.rodstewartlive.com, that are broadcast on its interactive Web site/channel through www.amuZnet.com.
About Yahoo!
Yahoo! Inc. is a global Internet media company that offers a branded network of comprehensive information, communication and shopping services to millions of users daily. As the first online navigational guide to the Web, www.yahoo.com is a leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company's global Web network includes 18 world properties. Yahoo! has offices in Europe, the Asia Pacific, South America and Canada, and is headquartered in Santa Clara.
Note to Editors: Yahoo! and the Yahoo! logo are registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.
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Contact:
Yahoo! Inc.
Dean Jutilla, 408/530-5338
djutilla@yahoo-inc.com
or
The Wasserman Group
Brian O'Neal, 323/651-0274
brian_oneal@yahoo.com
or
Rogers & Cowan for Rod Stewart
Paul Freundlich, 212/545-5858,
pfreundlich@shandwick.com
or
MediaX Corporation
Marilyn Merrifield, 310/815-8002 ext. 24
marilyn@mediax.com
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