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EBV gets MRV franchise
MRV Communications, Chatsworth, Calif., has franchised EBV Electronics Inc., San Diego, to sell MRV's line of transceivers.
With the deregulation of the data-communications industry, MRV has witnessed substantial growth and has partnered with EBV to assist with design support and materials management in North America, the company said.
"The EBV sal es force has an excellent grasp of our technology and its importance in the data-communications business," said Ken Ahmad, vice president of marketing and sales at MRV. "Between our products and EBV's marketing and distribution know-how, we'll be able to get considerable exposure to new and expanding markets," Ahmad added.
As part of its introduction as a new EBV line, MRV will participate in the Marketing Innovative Products program. MRV's newest products will be showcased by EBV's technical sales engineers in quarterly presentations made around the country to customers' engineering design teams.
MRV Communications Inc. manufactures LAN connectivity solutions and digital and linear fiber-optic transmission products for computer networks, telephony, and cable-TV communications.
EBV Electronics is a specialist distributor of electronic components and a wholly owned subsidiary of the German giant VEBA Electronics.
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