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Microcap & Penny Stocks : MDMI - Italian Bakery Extraordinaire!
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To: KZAP who wrote (2262)4/9/1999 7:18:00 PM
From: Mike MacNaughton  Read Replies (3) of 3584
 
I am also relatively certain that Massimo's is better off today than last year. To those who have asked privately if they should invest in MDMI I have answered in the affirmative. In at a nickle-out at a quarter and everybody is happy. There are no caveats. Their web site is a great retail tool...my Orlando, FL based company has a static inventory list and it generated over $400K in sales in the last six months of 1998 alone. We did not anticipate the impact it had on our business. Our once prompt delivery service was thrown for a loop and our employees worked too long hours and made shipping errors that caused some client dissatisfaction. We recovered well but we didn't look as professional as we should have. Massimo's has never tried the mass retail market with all of the attendant problems of production, packing, shipping, quality control, and customer service. My guess is that they, like us, will only prepare for the business after they are inundated with orders. (And I hope they are inundated with orders!) It is always better (in hind-sight) to over-staff and take the labor cost hit than to try and play catch-up but very, very few managers will do it. I wish Massimo's great fortune.
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