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Non-Tech : Barnes & Noble (BKS)
BKS 6.4900.0%Aug 19 5:00 PM EST

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To: S. HYDER who wrote (627)4/9/1999 10:49:00 PM
From: Steve Smith  Read Replies (5) of 1691
 
It's humorous to see people expecting BKS to reach a maximum price of 54 or 60 before the BNBN IPO hits the street.

These expectations are too low for BKS. I see BKS alot higher within 2 weeks from now.

How can anyone pay $182 for AMZN and not more than $60 for BKS?

I have read that fundamentals really don't matter with AMZN, because they have a brand name, sell videos, CDs, and now an auction site, and so forth.

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Let's take a quick comparison between BKS and AMZN.

BKS's market capitalization = $2.68 billion.
Sales = $3.04 billion with earings of $1.29/share.

AMZN's market capitalization = $29.5 billion.
Sales = $610 million with earnings of - 0.84/share.

In summary, BKS's market value is less than 1/10th of AMZN, but yet BKS's sales is 5x AMZN's sales.

I guess the market is not efficient after all with the huge disparity between BKS and AMZN.

Within the next 2 weeks, we should see some hot action once CNBC and briefing.com highlight the BNBN IPO. This is just the beginning and I see higher than 60.

P.S. In response to CPQ's earnings warning...how does computer sales affect book sales?
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