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Technology Stocks : Cisco Systems, Inc. (CSCO)
CSCO 71.08+0.1%Nov 7 9:30 AM EST

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To: nihil who wrote (24275)4/10/1999 10:52:00 AM
From: Uncle Frank  Read Replies (2) of 77397
 
Aloha, nihil. Re your comment

I believe this institutional advertising is aimed at creating acceptance of the company among prospective employees rather than brand acceptance among customers.

Agreed, but only for the moment. But Cisco's entry into the adsl biz through two acquisitions announced last week is a signal that they are going after the end consumer with a broad band offering, so I think they will try for more brand awareness.

My olfactory glands are being overwhelmed by the scent of SPLIT. It's long overdue, and the lack of same has held csco back since February. I'd love to see JC announce a 2:1; Cisco would soar.

Frank
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