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Non-Tech : Borders Group (BGP)

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To: Charles Tutt who wrote (269)	4/10/1999 8:23:00 PM
From: J.Y. Wang	of 411

> As for the stores: I like them, and I like the people who staff > them, but I think they > need to be more aggressive on price (especially in the music > department). I find > myself browsing Borders, but buying at the competition (even > though I'm a Borders > shareholder!). Clearly that's a problem for Borders. However, it's a problem for AMZN also. I browse AMZN, check out some book reviews, and then buy from buy.com. Why? Because buy.com's price is usually about 20% lower than AMZN. buy.com sells stuff below cost and supposedly makes it up with advertisements -- kind of like that SNL skit. That's what customer loyalty has come down to in the 21st century.

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