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Strategies & Market Trends : Stock Watcher's Thread / Pix of the Week (POW)
VSAT 45.94+4.1%Jan 16 9:30 AM EST

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To: Stock Watcher who wrote (6101)4/10/1999 11:30:00 PM
From: LABMAN  Read Replies (1) of 52051
 
RCCK...posting from YAHOO thread

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Top>Business and Finance>Stocks>Financial>Consumer
Financial Services>RCCK (Rock Financial Corp.)
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IF YOU READ ONLY ONE POST...
by: rhonest
317 of 318
MORTGAGES ARE THE KILLER APP ON THE WEB. THERE IS NO
PRODUCT THAT WILL EVER BE SOLD ON THE WEB THAT CAN
MAKE THOUSANDS OF DOLLARS IN PROFITS FOR THE
SELLER(RCCK)LIKE A MORTGAGE CAN FOR A MORTGAGE
BANKER(NOT TO BE CONFUSED WITH A MORTGAGE BROKER LIKE
INTUIT WHO ONLY MAKES 25 BASIS POINTS PER LOAN VS. 200-300
BASIS POINTS FOR RCCK ON A CONVENTIONAL MORTGAGE).

A MORTGAGE IS ALSO EASIER TO GET ON THE WEB THAN IT IS IN
PERSON BECAUSE YOU CAN FILL OUT THE APPLICATION OVER A
FEW DAYS FROM THE COMFORT OF YOUR HOME OR OFFICE ON
YOUR PC RATHER THAN GOING TO A STRANGE OFFICE WITH A
BOATLOAD OF VALUABLE PAPERWORK CONTAINING YOUR LIFE
HISTORY.

RCCK ANNOUNCED THAT THEY CLOSED $22 MILLION IN
INTERNET MORTGAGES IN MARCH ALONE WHICH PROBABLY
MEANS THAT THEIR APPLICATIONS ARE OVER $1 MILLION PER
DAY WITHOUT ANY PORTAL DEALS(YET) AND WITH LIMITED
LOCAL ADVERTISING! THINK ABOUT THE POTENTIAL!

MICHIGAN NATIONAL WITH 450K DEPOSITERS AND 192
BRANCHES STARTED THEIR EXCLUSIVE JOINT VENTURE WITH
RCCK ON MONDAY APRIL 5TH. I BELIEVE THIS JOINT VENTURE
WILL CONTRIBUTE IN EXCESS OF $1 BILLION IN MORTGAGES IN
THE FIRST YEAR. I ALSO BELIEVE YOU WILL SEE OTHER
FINANCIAL INSTITUTIONS THROW UP THE WHITE FLAG ON THEIR
WEAK MORTGAGE OPERATIONS AND CONTRACT WITH RCCK TO
BE THEIR EXCLUSIVE MORTGAGE REPRESENTATIVE. IT JUST
MAKES SENSE TO GO WITH A SPECIALIST.

RCCK WILL START A NATIONAL ADVERTISING CAMPAIGN IN JUNE
WHICH IS ONLY ABOUT 7 WEEKS AWAY. THE LAST MORTGAGE
LENDER TO ADVERTISE NATIONALLY WAS DITECH FUNDING
WHICH GOT BOUGHT MARCH 22 BY GENERAL MOTORS
ACCEPTANCE CORP.-GMAC. BY THE WAY, SOMEONE WILL
UNDOUBTEDLY BUY RCCK IN THE NEXT YEAR FOR A HUGE
PREMIUM TO WHERE IT IS NOW. MY GUESS $75-$100 PER SHARE IN
A YEAR.

THE POTENTIAL HERE IS HUGE AND THE INTERNET INVESTORS
STILL HAVEN'T FIGURED IT OUT YET, ALTHOUGH A FEW ARE
BEGINNING TO CATCH ON. READ THIS CAREFULLY-"MORTGAGES
ARE THE KILLER AP ON THE WEB".

TO DEMONSTRATE THAT THE INTERNET PLAYERS HAVEN'T FOUND
RCCK YET NOTE THAT RCCK HAS TO GO TO $43 TO HAVE THE
SAME MARKET CAPITALIZATION AS FNHC which was up 58%
yesterday! FNHC has 77m shares outstanding RCCK has 14m shares. Last year
RCCK had $90m in revenues and made nearly $19m vs. FNHC with $25m in
rev's last year and losing $9m! What's wrong with this picture!!!!!

When investors begin to understand what RCCK's internet future is and when they
figure out that mortgages are the killer app on the web RCCK will become one of
the premier internet companies. All
the while making big profits unlike most internet companies.

GOOD LUCK!

Posted: 04/09/99, 11:06PM EDT as a reply to: Msg 314 by WreckerAcer
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